The goal
Build awareness around our impact, build our email list, and convert digital supporters to donors, especially for EOY Giving.
The strategy
The content
1/3 of posts which highlighted Faith in Action's history by decade. This is the 80's Instagram carousel based on 80's car and computer advertisements.
Graphics used for Instagram and Facebook Ads
Day-In-Life
For the 50th event, we had awardees from across our federations. One way I wanted to get audiences involved who wouldn’t be at the event is to utilize a Instagram reels and Tik Tok trend which allows the audience to follow the person’s life in one day, This is Alyssa, the lead organizer of Café, Faith in Action’s New Mexico federation.